tom geismar logos

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. Is it a good idea for the same graphic designer to redesign the logo for a company?
A founding partner of Chermayeff & Geismar & Haviv, Tom Geismar has created logos for numerous famous companies and institutions, including: Xerox, Univision, National Geographic, Mobil Oil, Princeton University Press, the United Nations Development Programme. Sketching also allows me to indicate certain forms, especially curves, that I find difficult and cumbersome with the computer. Some very memorable logos in this list. Sometimes, ideas come directly from this learning period.In some cases, the result is an abstract design, like the Chase logo, which served as a kind of “empty vessel” into which meaning can be “poured.” In other situations, a more representational logo may be appropriate, like an abstracted fish or wave for an aquarium.These days, Geismar says people are more aware (and critical) of logos than ever before. Thanks to those who submitted questions, too. We do our best to convince our clients to go with the mark we feel is the strongest, but for a variety of reasons that’s not always how the project ends up. It communicates a lot about who you are and what you do as well as a host of other subconscious triggers.Its so amazing to hear what the designer behind such famous logos has to say. An interview with Tom Geismar Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly acclaimed designers in the profession. In 2005 we took this approach with Hearst Corporation, which had a number of operating divisions that all used the Hearst name followed by a descriptive word, such as Hearst Magazines. The initial task is to understand and define what the issues are, and what the goals should be. You don’t necessarily have to agree with your client’s views, but you do have to respect them as a successful organization.Thanks for all these questions, Tom and thanks David for posting a great interview. :-) Great interview David and Tom. Thank You.Thanks for the suggestion, Naina, and all the very best with your thesis.A fantastic interview on logo development and logo design. Six months later we ran into him at the bank. This will create trust in the brand and in turn create new and repeat business. Today the field is much broader than it was when we started, and it’s more competitive. Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly acclaimed designers in the profession.I know it’s something of a cliché to say this, but we really do view graphic design, and especially logo design, as a problem solving process, a process not dissimilar to that used in other related disciplines such as architecture and engineering.

Thanks for the great read.From left to right: Ivan Chermayeff, Tom Geismar, and Sagi Haviv Thanks for sharing.Loved the interview. “So it was a great lesson to us,” recalls Geismar, “because suddenly someone who couldn’t understand it as an abstract design now really accepted” it as a representation of their company.He offers three basic criteria for a successful logo design:

Logo Design Love; Peachpit; Tom Geismar. A mark is a very powerful entry point into a business. In that sense, our approach has not changed at all. Tom Geismar has really been one of my greatest influences in terms of where I’ve been trying to take my design lately, so this interview couldn’t have been timed any better. Of course, once an idea is more fully developed, the computer is a great way to study variations in color, form, etc.The decision on how to approach a logo design is very much determined by how we define the issues involved, including the name, the type of organization, how the name will be used, etc.

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